Escape the Midwest Chill

Plan your escape. Sarasota's warm embrace welcomes visitors year-round to enjoy the sun-soaked streets and white-sand beaches. And our Official Visitors Guide will help you get here.

Getting Here & Where to Go
Behind the Masterpiece
on Florida's Cultural Coast Podcast

Listen every week as Visit Sarasota’s own arts & culture podcast brings you behind-the-scenes stories from our stages and studios.

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00:26:56

Marketing Broadway in Sarasota: Muffy Lavens on the Van Wezel’s New Season

Van Wezel Performing Arts Hall
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Savor Sarasota Flavor Trail
Savor Sarasota is Back!

Taste Your Way Through Sarasota

Get a taste of Sarasota’s culinary scene during Savor Sarasota, happening June 1–20! For 20 delicious days, local restaurants serve up multi-course prix-fixe menus. It’s the perfect time to try somewhere new—or revisit an old favorite.

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Try the Beach Pass!

Visit Sarasota Beach Pass

As you explore area beaches, unlock the Beach Pass to earn an exclusive Tervis tumbler!

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Places to Stay

Hotels & More

Choose from beachfront resorts with a view, stylish boutique hotels, comfortable vacation rentals or peaceful campgrounds.

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Sarasota Art Museum
Arts & Culture

Museums to Theaters

Sarasota is known as Florida's Cultural Coast® for good reason. Visit a museum, take in a show, celebrate at a festival, or discover what makes this a circus city.

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Women shopping at University Town Center
Shopping

Browse & Buy

Make room in your bag – shopping in Sarasota means everything from high-end handbags to golden conch shells. What will you bring home?

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Kayaking at The Bay
Attractions & Tours

Local Must-Dos

From family-friendly gardens where you can hand-feed flamingos to adventure courses where you can zip-line through the trees, here are some don’t-miss spots in Sarasota.

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Jamaica Royale Aerial View Photo
Craft unforgettable memories with Jamaica Royale. Nestled on the Gulf of Mexico, our vacation rentals feature one-story villas...
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Vacation Rentals & Hospitality Management. Delivering comprehensive hospitality management to create vacation lifestyles.
Beautiful Outdoor Gardens - Residents and Visitors Enjoy Our Outside Gardens During These Challenging Times. Photo
DOWNTOWN SARASOTA'S PREMIER SENIOR RENTAL RETIREMENT RESIDENCE Serving Very Independent, Independent with Support, and Assisted Lifestyles! Annual, Relocation...
voco Sarasota Hotel Entrance Photo
Inspired service, intriguing design, invigorating atmosphere: voco Sarasota is a full-service upscale boutique hotel, perfect for business and...